Ryan Belanger // Digital Portfolio

Specialty in Digital Media Marketing (Google AdWords & Analytics) These groundbreaking technologies have revitalized the way businesses evaluate and measure the effectiveness of web sites, social media, social networking, advertisements, and all other forms of viral information. Google Analytics: Measures a plethora of consumer information. Visits, Unique Visitors, Page Views, Avg. Visit Duration, Bounce Rate (Critical to have a low percentage), % New Visits, Demographics, Geographics, Browser Data, etc. Google Adwords: Search Engine Marketing. Search Engine Optimization. Creating an AdWords Campaign will allow for greater efficiency reaching consumers whom are searching for your product or service through a budgeted expense. ADV 492- Digital Monetization through Digital Media Planning and Buying Taught by a head marketer at Google Inc, our class was given full access to the Google AdWords program. The class final was to create a full Google AdWords campaign of a company of our choice. I chose Lululemon, created a thorough campaign surrounding 4 targeted subjects (Yoga clothing, Mens Yoga Clothing, Womens Yoga Clothing, and Yoga Supplies) and constructed multiple display ads, multiple text ads, and 100+ keywords encompassing their products. I received a 4.0 grade on it and in the class.